Application closed Video #Cultural course

Award-winning Know-how and Creative Study

You have a great idea. Now what? It's not enough that your idea is great. Your colleagues may think it's great, your friends may think it's great, everyone in the office may think it's great. But you need to convince the jury that it's great, and worthy of a shining new trophy. Over the next twelve weeks our duo creators are going to show you how to turn that great idea into an award-winning idea. They are going to show you how to break down and analyze award-winning case studies and see what makes them work. Gather resources and research and press coverage to support your case. Outline your argument and craft the strongest story to be able to sell your idea. Could you think of shooting, editing, tweaking? And tweaking and tweaking over and over again. And testing and repeating until you land at a case to you're happy.

Hyun Seo Yoo, Jason Velasquez Burayag

Application closed Video #Cultural course

Creativity in Brand Solutions

In this course, we will look at how solving brand problems leads to creative work. Through case studies and workshops, we’ll discuss what a brand is, what problems and opportunities a brand encounters, and how to craft a creative solution.

Aste Gutiérrez

Application closed Video #Cultural course

Strategic Planning Theory

This course is to provide a solid foundation of strategic planning theory that frames the role of strategy in different ways, within various scenarios, and which can be applied to real-world scenarios, no matter what your job title might be or your level of seniority. It’s not just for strategists - it’s for anyone who wants to learn about the discipline and to think more strategically, whether you’re agency-side, brand-side, or somewhere else entirely.

Mike Sunda




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