Award-winning Copywriting

What we writers can learn creating, competing and judging Festivals around the world.

Copywriting 2.0

For people who are not from our creative industry, the word “copy” is quite confusing. They have no way of knowing that “copy” is writing that sells products and services. It builds brands and even promotes visions and goals. Copy convinces and influences minds and hearts through words. Copywriting today has evolved as communicating and interacting with our audience have drastically changed in the last few years. Merlee Jayme, a copywriter, the founder of her agency, and a global and APAC leader learned precious lessons through her thirty-three years in the creative industry. She will teach us how to effectively write powerful copy on the job we have today- to prepare us for the future.

Human Future Design (Data, Trends & Innovation)

This is a kind of auto-biographic course that explore 3 common disciplines in no common ways. First, we are going to go thru the use of data as an artistic expression. Next, we are going to use marketing and design as tools to understand social & cultural behaviors. Finally, innovation it’s going to be analyzed as a way of shifting the perspective of business on a globalized and human perspective.