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POPULAR COURSES

Application closed Video #Cultural course

Award-winning Know-how and Creative Study

You have a great idea. Now what? It's not enough that your idea is great. Your colleagues may think it's great, your friends may think it's great, everyone in the office may think it's great. But you need to convince the jury that it's great, and worthy of a shining new trophy. Over the next twelve weeks our duo creators are going to show you how to turn that great idea into an award-winning idea. They are going to show you how to break down and analyze award-winning case studies and see what makes them work. Gather resources and research and press coverage to support your case. Outline your argument and craft the strongest story to be able to sell your idea. Could you think of shooting, editing, tweaking? And tweaking and tweaking over and over again. And testing and repeating until you land at a case to you're happy.

Hyun Seo Yoo, Jason Velasquez Burayag

Application closed Video #Cultural course

Creativity in Brand Solutions

In this course, we will look at how solving brand problems leads to creative work. Through case studies and workshops, we’ll discuss what a brand is, what problems and opportunities a brand encounters, and how to craft a creative solution.

Aste Gutiérrez

Application closed Video #Cultural course

Strategic Planning Theory

This course is to provide a solid foundation of strategic planning theory that frames the role of strategy in different ways, within various scenarios, and which can be applied to real-world scenarios, no matter what your job title might be or your level of seniority. It’s not just for strategists - it’s for anyone who wants to learn about the discipline and to think more strategically, whether you’re agency-side, brand-side, or somewhere else entirely.

Mike Sunda

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2021-12-03

Copyright Protection Policy

Global MAD Academy에서 제공하는 모든 자료는 저작권법에 의하여 보호받는 저작물로서 별도의 저작권 표시 또는 출처를 명시한 경우를 제외하고는 원칙적으로 부산 국제 광고제 조직 위원회에 저작권이 있으며 이를 무단 복제/ 배포하는 경우에는 저작권법 제97조의5에 의한 저작재산권 침해죄에 해당함을 유념하시기 바랍니다.
개인 또는 법인이 Global MAD Academy의 콘텐츠를 링크하거나 인용, 복제 및 재배포 등을 통하여 사용하실 때 제공되는 자료로 수익을 얻거나 이에 상응하는 혜택을 누리고자 하는 경우에는 부산 국제 광고제 조직 위원회와 사전에 협의를 하고 허락을 얻고 출처를 밝혀야 하며 적법한 절차에 따라 게재한 경우에도 단순한 오류 정정 이외의 내용의 무단변경을 금지하며, 이를 위반할 때에는 형사처벌을 받을 수 있습니다.

All materials provided by Global MAD Academy are copyrighted works. In principle, the AD STARS organizing committee owns the copyright, unless a separate copyright notice or source are specified. Please note that unauthorized duplication/distribution constitutes a crime of copyright infringement under Article 97.5 5 of the Copyright Act.
If an individual or corporation intends to earn revenue from materials provided when linking, quoting, duplicating and redistribution of Global MAD Academy's content, or to gain corresponding benefits, one must consult and obtain permission in advance with the AD STARS organizing committee and reveal the source of all materials used. Even if posted in accordance with due process, unauthorized modification of content other than simple error modification is prohibited. Violation of this may result in criminal punishment.

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