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Human Future Design (Data, Trends & Innovation)

Course Name

Human Future Design (Data, Trends & Innovation)

Training Goal

This course is going to give to you concepts, methodologies and tools that are going to allow you to explore and understand the relation between data visualization, future design, and human-centric marketing as different perspectives to be a shape-shifter on your professional practice. Thru the Study Cases, you are going to explore how all this abstract information can be translated into a tangible result and be applied in a creative way. At the end, all of the units can be taken independently and in a random way as a kind of micro-stories of a big tale that tells a personal and creative story.

Course Information

N/A

Instructor
Gabriel Lora Gaytán
Number of Sessions
8Sessions
Student Enrollment Quotas
50 Person(s)
Conditions for Completion
Attendance : 7 Session/ Exam : 0 Point / Task : 3 Point
* A certificate of completion is issued upon completion of the survey.
Application period
2022-09-26 ~ 2022-10-30
Course period
2022-10-19 ~ 2022-12-07
Courses Available
For 150 days from the start date
Price
$ 1
* A certificate of completion is issued upon completion of the survey.


Syllabus

About instructor

Gabriel Lora Gaytán

    Gabriel Lora has a trajectory of more than 10 years in the digital world. Teacher, investigator, programmer, communicologist and audiovisual artist, he has worked throughout his professional career in almost all areas of digital marketing: from creative design, content and media strategy, as well as business development and marketing projects, e-commerce and apps.
     
    He has a Bachelor's degree in Communication and a Master's Degree in Visual Arts with a specialty in Sound Art at the University of Barcelona. He has been practicing formal programming for more than 15 years and has participated in artistic exhibitions in countries such as Spain, Colombia and Mexico with pieces that seek to explore the relationship between technology, sound and complex systems.
     
    He has worked in public and private marketing areas, focusing on obtaining results, the development of comprehensive strategies between organic and paid, as well as proposals based on the construction of a brand and business at the same time. He is also an entrepreneur and owner of Treidi, an exchange and barter platform that seeks to promote the circular economy today.

Learning content

Sessions
Topic
Content
Type
Time
View
Lecture 1
Algorithmic Thinking
In this module we are going to explore the structure and thinking to solve problems in a logical way, using the elements of programming. This is the starting point of everything.
Video
28 Minute
Lecture 2
Generative Identity Systems
In this module you are going to get familiarized with the generative identities and their history. You will know the tools and methodologies to understand how to create an generative identity to a brand.
Video
29 Minute
Lecture 3
Data Visualisation
In this module you are going to understand the importance of data visualisation and how to create a story with data. You will now about the history and tools to create one.
Video
30 Minute
Lecture 4
Trend of Trends
In this module we are going to know where to look for trends and how we can use them to design business strategies and take better decisions in our projects.
Video
31 Minute
Lecture 5
Behavior Lab
In this module you are going to understand the Customer Centric perspective on marketing and apply it to a practical case. This is going to allow you to understand in a different way the problems and projects focusing on people and their needs.
Video
32 Minute
Lecture 6
Future Design
In this module you will learn about Future Design, a relative new way to design solutions in a strategic way to avoid and face problems in the future and also look to have a positive impact on people, business and society.
Video
34 Minute
Lecture 7
New Business Models
In this module you will explore new business models related to technologies like blockchain and how to apply them to your business and projects.
Video
29 Minute
Lecture 8
Human Centric Marketing
In this module you are going to explore the recent perspective to make marketing. The Human Centric Marketing is the evolution of Customer Centric Marketing now focused in a global way to face the challenges of the future as specie and not only by an individual way.
Offline
0 Minute
Applications for the lecture have closed.
Human Future Design (Data, Trends & Innovation)
LENGTH OF COURSE : 8 WEEKS
Course Overview
This is a kind of auto-biographic course that explore 3 common disciplines in no common ways. First we are going to go thru the use of data as an artistic expression. Next we are going to use marketing and design as tools to understand social & cultural behaviors. Finally, innovation it’s going to be analyzed as a way of shifting the perspective of business on a globalized and human perspective.
   
Course Goals
This course is going to give to you concepts, methodologies and tools that are going to allow you to explore and understand the relation between the data visualization, the future design and the human centric marketing as different perspectives to be a shape-shifter on your professional practice. Thru the Study Cases you are going to explore how all this abstract information can be translated into a tangible result and be applied in a creative way. At the end, all of the units can be taken independently and in random way as a kind of micro-stories of a big tale that tells a personal and creative story.
   
Curriculums
   
Week 1 Algorithmic Thinking
COMPETENCIES: 
Strategic design, strategic planning, problem solving
DESCRIPTION: 
In this module we are going to explore the structure and thinking to solve problems in a logical way, using the elements of programming. This is the starting point of everything.
Unit Topics: 
Basic principles of programming applied to problem solving
Flows, decisions and how to represent it 
EXAMPLE ASSESSMENT: 
Make the diagram of the solution of a complex problem
Week 2 Generative Identity Systems
COMPETENCIES: 
Generative Design, Design History, Graphic Systems, Brand Identity
DESCRIPTION: 
In this module you are going to get familiarized with the generative identities and their history. You will know the tools and methodologies to understand how to create an generative identity to a brand.
Unit Topics: 
Generative identities:what are them and how are they created
Examples of generative identities
EXAMPLE ASSESSMENT: 
Create the concept of a generative identity to a brand that already exists
Week 3 Data Visualisation
COMPETENCIES: 
Data Management, Data Representation, Storytelling
DESCRIPTION: 
In this module you are going to understand the importance of data visualisation and how to create a story with data. You will now about the history and tools to create one.
Unit Topics: 
History and importance about the data visualization
Storytelling applied to data
EXAMPLE ASSESSMENT: 
Take one of the examples and analyze ¿what you should change to it?
Week 4 Trend of Trends
COMPETENCIES: 
Trend Tools, Trend Detection, Trend Analysis
DESCRIPTION: 
In this module we are going to know where to look for trends and how we can use them to design business strategies and take better decisions in our projects.
Unit Topics: 
Reports, tools and platforms to trends detection
Trend Analysis applied to business strategy
EXAMPLE ASSESSMENT: 
N/A
Week 5 Behavior Lab
COMPETENCIES: 
Consumer Centric, Behavior Analysis
DESCRIPTION: 
In this module you are going to understand the Customer Centric perspective on marketing and apply it to a practical case. This is going to allow you to understand in a different way the problems and projects focusing on people and their needs.
Unit Topics: 
Customer Centric: What it means?
Customer Centric applied to the resolution of problems
EXAMPLE ASSESSMENT: 
Take one problem on your business or project and change the solution to a Customer Centric perspective
Week 6 Future Design
COMPETENCIES: 
Prospective, Analysis of Possibilities
DESCRIPTION: 
In this module you will learn about Future Design, a relative new way to design solutions in a strategic way to avoid and face problems in the future and also look to have a positive impact on people, business and society.
Unit Topics: 
What is Future Design?
Future Design applied
EXAMPLE ASSESSMENT: 
Explore one problem your business or in your project and think how can be resolved or changed through a Future Design perspective
Week 7 New Business Models
COMPETENCIES: 
Learn about Business Models, Business Plan Design
DESCRIPTION: 
In this module you will explore new business models related to technologies like blockchain and how to apply them to your business and projects.
Unit Topics: 
What is Blockchain and how it's going to impact the business in the next years
Business cases that use blockchain
EXAMPLE ASSESSMENT: 
Take your business or one of the services you offer and explore how you can integrate blockchain on it
Week 8 Human Centric Marketing
COMPETENCIES: 
Circular Economy, Human Perspective, Sustainability
DESCRIPTION: 
In this module you are going to explore the recent perspective to make marketing. The Human Centric Marketing is the evolution of Customer Centric Marketing now focused in a global way to face the challenges of the future as specie and not only by an individual way.
Unit Topics: 
Human Centric Marketing as a new horizon for business
Studie Cases
EXAMPLE ASSESSMENT: 
Take your business or project and adopt a Human Centric perspective. How does it change?
   
Course Material 
N/A  

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