Human Future Design (Data, Trends & Innovation)
This course is going to give to you concepts, methodologies and tools that are going to allow you to explore and understand the relation between data visualization, future design, and human-centric marketing as different perspectives to be a shape-shifter on your professional practice. Thru the Study Cases, you are going to explore how all this abstract information can be translated into a tangible result and be applied in a creative way. At the end, all of the units can be taken independently and in a random way as a kind of micro-stories of a big tale that tells a personal and creative story.
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Human Future Design (Data, Trends & Innovation) | |
LENGTH OF COURSE : 8 WEEKS | |
Course Overview | |
This is a kind of auto-biographic course that explore 3 common disciplines in no common ways. First we are going to go thru the use of data as an artistic expression. Next we are going to use marketing and design as tools to understand social & cultural behaviors. Finally, innovation it’s going to be analyzed as a way of shifting the perspective of business on a globalized and human perspective. | |
Course Goals | |
This course is going to give to you concepts, methodologies and tools that are going to allow you to explore and understand the relation between the data visualization, the future design and the human centric marketing as different perspectives to be a shape-shifter on your professional practice. Thru the Study Cases you are going to explore how all this abstract information can be translated into a tangible result and be applied in a creative way. At the end, all of the units can be taken independently and in random way as a kind of micro-stories of a big tale that tells a personal and creative story. | |
Curriculums | |
Week 1 | Algorithmic Thinking |
COMPETENCIES: | |
Strategic design, strategic planning, problem solving | |
DESCRIPTION: | |
In this module we are going to explore the structure and thinking to solve problems in a logical way, using the elements of programming. This is the starting point of everything. | |
Unit Topics: | |
● Basic principles of programming applied to problem solving | |
● Flows, decisions and how to represent it | |
EXAMPLE ASSESSMENT: | |
Make the diagram of the solution of a complex problem | |
Week 2 | Generative Identity Systems |
COMPETENCIES: | |
Generative Design, Design History, Graphic Systems, Brand Identity | |
DESCRIPTION: | |
In this module you are going to get familiarized with the generative identities and their history. You will know the tools and methodologies to understand how to create an generative identity to a brand. | |
Unit Topics: | |
● Generative identities:what are them and how are they created | |
● Examples of generative identities | |
EXAMPLE ASSESSMENT: | |
Create the concept of a generative identity to a brand that already exists | |
Week 3 | Data Visualisation |
COMPETENCIES: | |
Data Management, Data Representation, Storytelling | |
DESCRIPTION: | |
In this module you are going to understand the importance of data visualisation and how to create a story with data. You will now about the history and tools to create one. | |
Unit Topics: | |
● History and importance about the data visualization | |
● Storytelling applied to data | |
EXAMPLE ASSESSMENT: | |
Take one of the examples and analyze ¿what you should change to it? | |
Week 4 | Trend of Trends |
COMPETENCIES: | |
Trend Tools, Trend Detection, Trend Analysis | |
DESCRIPTION: | |
In this module we are going to know where to look for trends and how we can use them to design business strategies and take better decisions in our projects. | |
Unit Topics: | |
● Reports, tools and platforms to trends detection | |
● Trend Analysis applied to business strategy | |
EXAMPLE ASSESSMENT: | |
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Week 5 | Behavior Lab |
COMPETENCIES: | |
Consumer Centric, Behavior Analysis | |
DESCRIPTION: | |
In this module you are going to understand the Customer Centric perspective on marketing and apply it to a practical case. This is going to allow you to understand in a different way the problems and projects focusing on people and their needs. | |
Unit Topics: | |
● Customer Centric: What it means? | |
● Customer Centric applied to the resolution of problems | |
EXAMPLE ASSESSMENT: | |
Take one problem on your business or project and change the solution to a Customer Centric perspective | |
Week 6 | Future Design |
COMPETENCIES: | |
Prospective, Analysis of Possibilities | |
DESCRIPTION: | |
In this module you will learn about Future Design, a relative new way to design solutions in a strategic way to avoid and face problems in the future and also look to have a positive impact on people, business and society. | |
Unit Topics: | |
● What is Future Design? | |
● Future Design applied | |
EXAMPLE ASSESSMENT: | |
Explore one problem your business or in your project and think how can be resolved or changed through a Future Design perspective | |
Week 7 | New Business Models |
COMPETENCIES: | |
Learn about Business Models, Business Plan Design | |
DESCRIPTION: | |
In this module you will explore new business models related to technologies like blockchain and how to apply them to your business and projects. | |
Unit Topics: | |
● What is Blockchain and how it's going to impact the business in the next years | |
● Business cases that use blockchain | |
EXAMPLE ASSESSMENT: | |
Take your business or one of the services you offer and explore how you can integrate blockchain on it | |
Week 8 | Human Centric Marketing |
COMPETENCIES: | |
Circular Economy, Human Perspective, Sustainability | |
DESCRIPTION: | |
In this module you are going to explore the recent perspective to make marketing. The Human Centric Marketing is the evolution of Customer Centric Marketing now focused in a global way to face the challenges of the future as specie and not only by an individual way. | |
Unit Topics: | |
● Human Centric Marketing as a new horizon for business | |
● Studie Cases | |
EXAMPLE ASSESSMENT: | |
Take your business or project and adopt a Human Centric perspective. How does it change? | |
Course Material | |
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