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Copywriting #Advertising

Award-winning Copywriting

Course Name

Award-winning Copywriting

Training Goal

Understand successful copywriting through award-winning case studies. And learn how to write that transforms across different various platforms.

Course Information

Instructor
Laura Esteves
Number of Sessions
8Sessions
Student Enrollment Quotas
50 Person(s)
Conditions for Completion
Attendance : 7 Session/ Exam : 0 Point / Task : 2 Point
* A certificate of completion is issued upon completion of the survey.
Application period
2022-10-31 ~ 2022-12-05
Course period
2022-11-15 ~ 2022-12-08
Courses Available
For 150 days from the start date
Price
$ 1
* A certificate of completion is issued upon completion of the survey.


Syllabus

About instructor

Laura Esteves

    As one of the very few female Executive Creative Directors in Brazil, Laura has the unique opportunity to work with the largest and most sophisticated clients in the country.
    After graduating from PUC-MG, she started her career at DM9DDB. There she was selected for Young Creatives, at the time the youngest female participant ever to represent Brazil. 
    After winning a global pitch, she was invited to join the DDB NY branch where she lived for 5 years working for clients such as Unilever, Budweiser, Philips, and Johnson & Johnson. 
    Back in Brazil, as Executive Creative Director at DPZ&T São Paulo, her role is to lead one of the biggest accounts of the agency: Itaú, Tiktok, Netflix, and Nestlé. Laura collects 16 Cannes Lions, including the Glass and Gold Lion, Wood Pencil at D&AD, and several other international and local awards. She has been selected to judge international festivals such as Cannes Lions, One Show, and D&AD and is currently on a Harvard Business School Program to senior female executives.

Learning content

Sessions
Topic
Content
Type
Time
View
Lecture 1
Session 1: Award-winning copywriting
Tutor's Introduction & tips for copywriting for very little copy
Video
34 Minute
Lecture 2
Session 1: Award-winning copywriting
10 tips for copywriting for very little copy
Video
24 Minute
Lecture 3
Session 1: Award-winning copywriting
10 tips for copywriting for very little copy
Video
23 Minute
Lecture 4
Session 1: Award-winning copywriting
10 tips for copywriting for very little copy
Video
24 Minute
Lecture 5
Session 2: Writing for every platform: from long copy ads to Twitter
Video
24 Minute
Lecture 6
Session 2: Writing for every platform: from long copy ads to Twitter
Video
16 Minute
Lecture 7
Session 2: Writing for every platform: from long copy ads to Twitter
Video
Minute
Lecture 8
Session 2: Writing for every platform: from long copy ads to Twitter
Video
Minute
Award-winning Copywriting
LENGTH OF COURSE: 200 MINUTES
Course Overview
What we writers can learn creating, competing and judging Festivals around the world.
   
Curriculums
   
Session 1 Award-winning copywriting 
LENGTH: 100 minute session (4 weeks)
Introduction, explanation and real-life examples of successful brands in award-winning ads. 
DESCRIPTION: 
Learning copywriting through global award-winning campaigns from different countries, agencies and creatives around the world. 
Unit Topics: 
Tutor's Introduction
10 tips for copywriting for very little copy
EXAMPLE ASSESSMENT: 
Copywriting exercises based on Festival examples 
Session 2 Writing for every platform: from long copy ads to Twitter
LENGTH: 100-minute session (4 weeks)
Creating learning for copywriters beyond formats. 
DESCRIPTION: 
Fundamental copywriting and techniques for different formats, lengths, and styles. 
Unit Topics: 
The challenges of writing throughout different medias 
The spirit of time in copywriting 
Universal, catchy, stopping-power copywriting 
EXAMPLE ASSESSMENT: 
Copywriting exercises based on examples learned
   
Course Material 
No material needed- examples shared on screen throughout class

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