Award-winning Copywriting
Understand successful copywriting through award-winning case studies. And learn how to write that transforms across different various platforms.
Award-winning Copywriting | |
LENGTH OF COURSE: 200 MINUTES | |
Course Overview | |
What we writers can learn creating, competing and judging Festivals around the world. | |
Curriculums | |
Session 1 | Award-winning copywriting |
LENGTH: 100 minute session (4 weeks) | |
Introduction, explanation and real-life examples of successful brands in award-winning ads. | |
DESCRIPTION: | |
Learning copywriting through global award-winning campaigns from different countries, agencies and creatives around the world. | |
Unit Topics: | |
● Tutor's Introduction | |
● 10 tips for copywriting for very little copy | |
EXAMPLE ASSESSMENT: | |
Copywriting exercises based on Festival examples | |
Session 2 | Writing for every platform: from long copy ads to Twitter |
LENGTH: 100-minute session (4 weeks) | |
Creating learning for copywriters beyond formats. | |
DESCRIPTION: | |
Fundamental copywriting and techniques for different formats, lengths, and styles. | |
Unit Topics: | |
● The challenges of writing throughout different medias | |
● The spirit of time in copywriting | |
● Universal, catchy, stopping-power copywriting | |
EXAMPLE ASSESSMENT: | |
Copywriting exercises based on examples learned | |
Course Material | |
No material needed- examples shared on screen throughout class |
All Rights Reserved. The online course content provided by
Global MAD Academy (hereinafter referred to as "Academy"),
including but not limited to text, images, audio, video, and other media, is protected by the copyright law of the Republic of Korea.
Permission to use this material has been granted exclusively to "Academy"
and the Instructor (hereinafter referred to as "Instructor"), who taught
the class in which the copyrighted material is used.
This permission is non-
transferable and applies only to "Academy." Therefore, reproduction,
storage, or transmission of any part of this material in any form or by any
means, electronic or otherwise, requires prior written permission from the
copyright holder. Unauthorized use or distribution may result in civil and
criminal penalties under applicable laws.
"Academy" and the "Instructor" retain all rights to modify, update, or
remove this content at any time without prior notice.
By accessing this course, you agree to comply with all applicable copyright
laws and terms of use.