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Creative Idea #Portfolio

Creativity in Brand Solutions

Course Name

Creativity in Brand Solutions

Training Goal

Course Information

Instructor
Aste Gutiérrez
Number of Sessions
12Sessions
Student Enrollment Quotas
20 Person(s)
Conditions for Completion
Attendance : 10 Session/ Exam : 0 Point / Task : 0 Point
* A certificate of completion is issued upon completion of the survey.
Application period
2021-09-01 ~ 2021-09-10
Course period
2021-09-15 ~ 2022-01-28
Courses Available
For 120 days from the start date
Price
$ 1
* A certificate of completion is issued upon completion of the survey.


About instructor

Aste Gutiérrez

    Currently at Droga5.
    Prior: CD for Facebook and Nissan at TBWA\Chiat\Day NY.
               Nike CD at BBH.
               Head of Creative and Executive Leadership at Fred & Farid.
               CD for Budweiser and Brand Jordan at AKQA.

    Notable work includes the Nike Unlimited Stadium, Nike Hyper Court, Smart TXTBKS among others.

    Recognition includes Golds or Grands Prix at virtually every show.

    Passionate about helping young creatives get their big shot, as so many once did for me.

    Hard at work trying to break the bamboo ceiling.

    Residing in Brooklyn with my brilliant account director wife and our way-too-smart-for-us three-year-old daughter.
     

Learning content

Sessions
Topic
Content
Type
Time
View
Lecture 1
Introduction to Course & Instructor
We will discuss the objective of the course, and discuss what the class wants to learn to see how we can make this as fruitful as possible for all.
Video
11 Minute
Lecture 2
The Modern Brand
What it is, How It Has Evolved, What Problems They Face
Video
17 Minute
Lecture 3
Modern Problem Solving
[Available from 29 September] How Creative Solutions Are Always Evolving—and What Has Stayed Consistent
Video
47 Minute
Lecture 4
Q&A and Discussion
[Available from 6 October] Q&A and Discussion on Earlier Sessions
Video
29 Minute
Lecture 5
Case Study
[Available from 13 October] We will discuss a best-in-class case, from the problem to the creative solution, and what we can learn from it.
Video
23 Minute
Lecture 6
We will discuss a best-in-class case, from the problem to the creative solution, and what we can learn from it.
We will discuss a best-in-class case, from the problem to the creative solution, and what we can learn from it.
Video
48 Minute
Lecture 7
Case Study
[Available from 27 October] We will discuss a best-in-class case, from the problem to the creative solution, and what we can learn from it.
Video
37 Minute
Lecture 8
Case Study
[Available from 3 November] We will discuss a best-in-class case, from the problem to the creative solution, and what we can learn from it.
Video
34 Minute
Lecture 9
Q&A and Discussion
[Available from 10 November] Q&A and Discussion on Earlier Sessions
Video
54 Minute
Lecture 10
Workshop
[Available from 17 November] We will seek to apply learnings from previous sessions to an example brief
Video
47 Minute
Lecture 11
Workshop
[Available from 24 November] We will seek to apply learnings from previous sessions to an example brief
Video
29 Minute
Lecture 12
Q&A and Discussion
[Available from 1 December] Q&A and Discussion on Earlier Sessions
Video
21 Minute
Applications for the lecture have closed.
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