About instructor

Mike Sunda

Mike Sunda is Managing Director and Strategy Director at PUSH Japan, where he brings together a multi-disciplinary skillset spanning culture marketing, creative & comms strategy, journalism, and ethnographic research to help global brands succeed amidst the unique challenges of the local market.

Since launching PUSH’s Tokyo office, the agency has worked on integrated campaigns for the likes of Adidas Japan, created stand-out video productions for NOWNESS, Budweiser, and Red Bull, and recently brought their cultural marketing expertise to a month-long experiential activation launching Maserati’s landmark collaboration with Harajuku streetwear veteran Hiroshi Fujiwara’s Fragment brand.

Formerly lead strategist at MullenLowe Group Japan, Mike has worked with iconic brands including Amazon, Red Bull, and Apple on integrated comms campaigns, creative production, brand strategy, and planning. In 2017, Mike also launched “Tokyo 20XX”, an award-winning cultural insights specialism, and has presented at numerous industry conferences about culture marketing and cultural insights.

Mike holds an undergraduate degree in Japanese from the School of Oriental and African Studies (SOAS) in London, and a master’s degree in sociology from Sophia University (Tokyo).