Instructors

Gabriel Lora Gaytán

DIGITAL

Gabriel Lora Gaytán

Course
Data Experts
Subject
Human Future Design (Data, Trends & Innovation)
Gabriel Lora has a trajectory of more than 10 years in the digital world.
Teacher, investigator, programmer, communicologist and audiovisual artist,
he has worked throughout his professional career in almost all areas of digital marketing: from creative design, content and media strategy, as well as business development and marketing projects,
e-commerce and apps. He has a Bachelor's degree in Communication and a Master's Degree in Visual Arts with a specialty in Sound Art at the University of Barcelona.
He has been practicing formal programming for more than 15 years and has participated in artistic exhibitions in countries such as Spain, Colombia and Mexico with pieces that seek to explore the relationship between technology, sound and complex systems.
He has worked in public and private marketing areas, focusing on obtaining results,
the development of comprehensive strategies between organic and paid,
as well as proposals based on the construction of a brand and business at the same time.
He is also an entrepreneur and owner of Treidi, an exchange and barter platform that seeks to promote the circular economy today.
Ankur Kalita

ADVERTISING

Ankur Kalita

Course
Art Direction
Subject
All Tigers Have Different Stripes
A copywriter by craft, creative director by vocation and life-long learner by design, Ankur Kalita is Executive Creative Director at 6 Mile, India. Prior to this, he has worked at Havas Worldwide, Wunderman Thompson (JWT), McCann, Contract, and Grey Worldwide among others.
Some of the brands he has worked on in the past include Hero MotoCorp, Suzuki Motorcycles, William Grant’s, The Times of India, Reckitt Benckiser, Franke Faber, NIIT, Domino's, Honda Cars, Honda Two Wheelers, Samsung, Coca-Cola, MasterCard, Aircel, Voltas, UNICEF and Max New York Life.
Ankur has made the lists at Cannes Lions, the One Show, Spikes Asia (Gold), Asia-Pacific Adfest (multiple Silvers & Finalists), multiple Abby Awards, and the Effie Awards among others.
He has been a speaker at Asia-Pacific Adfest, Thailand and has also been part of the jury and speaking panel at the ADSTARS (Korea). Ankur also mentors some exciting start-ups in India that are creating products for marketing, wellness and more.
Birger Linke

MARKETING

Birger Linke

Course
Branding & Planning
Subject
Position for Change
With two decades in the industry, Birger has worked on both, agency and client side, as a creative and marketeer for Springer & Jacoby, Saatchi & Saatchi, JWT, Leo Burnett, Ogilvy, BBDO Interone, set up TBWA\Vietnam, and is partner in headphone start up Lynxsonic.
Working across disciplines, Birger has won more than 150 national and international awards, incl.
Gold at Cannes, the first ever D&AD for Vietnam, was named most awarded DM creative in Asia, "hottest" creative in Vietnam, and ranked in the Top 100 of “Hottest Creatives in Asia”.
Birger's “TransMariner” campaign for the Republic of Singapore Navy was ranked No.4 in the world (Won Report), his Coke "Olympic Beat" campaign garnered 400 Million views within the first month on air.
He created the world's first WeChat ad for BMW, helped make Saatchi & Saatchi Singapore the most awarded direct marketing agency in the world, and TBWA\Vietnam the most awarded agency in the country. Birger is ranked top in Creativepool's "Top 25 Inspiring & Influential Art Directors", and is in the Top 10 of Lürzer's Archive's Creative Directors in China for 3 consecutive years.
With his own design consultancy, Birger focuses on the healthcare industry. He helped to launch a reusable mask into the Chinese market, that eliminates viruses upon impact.
The project picked up design awards worldwide, incl. a coveted Red Dot, and became part of the collections of the Design Museum, Essen, Germany, the "Neue Sammlung" of the Pinakothek der Moderne, Munich, Germany, and the MOOD Design Museum at Lake Como, Italy.
He is ranked No. 1 Packaging Design CCO in China and Asia Pacific. His Design Consultancy is ranked No.3 Packaging Design Agency in China and No. 4 in Asia Pacific by ADC New York.
Brett Macfarlane

DIGITAL

Brett Macfarlane

Course
Digital Marketing
Subject
Innovation by Design
Brett is an innovation leader and educator recognized by over 200 creative awards and patents. His first decade as an integrated brand and innovation leader was at DDB in Vancouver and Paris.
The past decade he has been London based working for leading global digital design studios Method and ustwo. He now has his own studio focused on developing innovation and creative capabilities through design. He helps leaders, teams and organizations grow their innovation and creative leadership capabilities. The Innovation Leadership Mirror is his one-on-one leadership development process based on distinguished research completed at INSEAD that integrates systems psychodynamics, leadership and innovation. Additionally, he advises the G20 on digital solidarity, is a consumer start-up investor and is a member of ISPSO (International Society for the Psychoanalytical Study of Organizations.) Behavioural economics and elite sports psychology strongly influence his research and practice.
He is also an adventurous cyclist and skier.
Gabor Spielmann

ADVERTISING

Gabor Spielmann

Course
Art Direction
Subject
Creative Work in Advertising with Social, Ecological Aspects
With the vision of a fresh creative agency in Central-Eastern Europe, Gabor Spielmann is leading Kabooom Advertising as Creative Director and Partner.
He was working for Sylva, Ogilvy, and Grey Budapest for 13 years, making all three agencies the most awarded ones in their history by that time. He has been winning awards for 13 consecutive years across all disciplines. His trophies and shortlists include: Cannes Lions, London International, Epica, ADC Europe, Eurobest, New York Festivals, Cresta, Golden Drum Grand Prix, Meribel Grand Prix. Gabor’s works have been featured in Gunn Report Top 50, and he was the only Creative Director from Budapest in the ranking of PIAF in 2013. Driven by the vision of increasing creative level in his country, Gabor has made steps for searching young talents and established the first ever Cannes Young Lions Contest in Hungary in 2010.
Gabor is a great fan of travelling which he believes can keep your mind open and sharp for everyday work in advertising.
Guan Hin Tay

ADVERTISING

Guan Hin Tay

Course
Art Direction
Subject
Get Creative with Vertical Storytelling
Guan Hin is Chief Creative Officer, BBDO Singapore. He has helped Visa, Exxon, Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever, and other global brands improve market share and solve business challenges. He operates well within this complexity, always matching flawless execution with inspiring creative ideas, staying true to the brand's DNA. Guan is the true collaborator, a profound alchemist of innovative success in a team working in the most creative agency worldwide networks, like JWT, Saatchi & Saatchi, and Leo Burnett. Guan's role continues to evolve: delivering insightful creativity that builds on digital and innovative engagement to increase brand preference.
He has been fortunate enough to be recognized in Cannes Lions as a Jury President, D&AD Foreman, One Show Judge, Head of Jury Asia Pacific Effies, and a tank mechanic. As a thought leader, he is a sought-after keynote speaker in global/regional conventions, including Digital CMO Summit, The Martech Summit, CMO Innovation Summit, Spikes Asia, One Show China, Brand Fest, Adfest, Brand Forum, ADSTARS, and Cannes Lions. Guan devotes the same passion that goes into his work by mentoring young talents — setting up the first student awards in Singapore, trained students in One Show China, including the Spikes Asia Young Academy. 
Josie Burns

ADVERTISING

Josie Burns

Course
Copywriting
Subject
Creative Advertising Copywriting
Josie Burns has forged an award-winning career working on some of the world's most iconic brands including Ford, Audi, McDonald’s, Johnson & Johnson, Reckitt Benckiser, Wrigley's, Air New Zealand, Expedia, Arnott’s and the Australian Government.
She has been awarded by and served as a jury member at international advertising festivals.
Most recently, she was recognised at Cannes, D&AD and Spikes Asia for her social media campaign, Bring on Winter for Air New Zealand. Her proven track record with creative solutions and copywriting craft saw her selected as the national co-head of Australia's foremost creative advertising course, AWARD School, before her relocation to London in 2020. 
Alfred Wee

MARKETING

Alfred Wee

Course
Branding & Planning
Subject
Storytelling & Creative
Multi award-winning creative Alfred Wee has made a career building campaigns for some world's most influential brands, including Coca-Cola, Guinness, P&G, GSK, and RedBull.
As a multi-disciplinary creative, his work is recognized for its creative excellence in major international award shows such as One Show, D&AD, Cannes, Spikes, Clios, LIAA, and New York Festivals for clients under his belt. Alfred was ranked by Campaign Brief Asia as one of Singapore’s top 10 creatives.
He now leads the integrated creative team at McCann Worldgroup, Singapore.
Besides advertising, Alfred keeps himself busy as a global mentor as well as a member of the advisory board for institutions and universities with the hope of inspiring the next generation of creatives.
Mike Sunda

MARKETING

Mike Sunda

Course
Branding & Planning
Subject
Strategic Planning Theory
Mike Sunda is Managing Director and Strategy Director at PUSH Japan, where he brings together a multi-disciplinary skillset spanning culture marketing, creative & comms strategy, journalism and ethnographic research to help global brands succeed amidst the unique challenges of the local market. Since launching PUSH’s Tokyo office, the agency has worked on integrated campaigns for the likes of Adidas Japan, created stand-out video productions for NOWNESS, Budweiser and Red Bull, and recently brought their cultural marketing expertise to a month-long experiential activation launching Maserati’s landmark collaboration with Harajuku streetwear veteran Hiroshi Fujiwara’s Fragment brand. Formerly lead strategist at MullenLowe Group Japan, Mike has worked with iconic brands including Amazon, Red Bull, and Apple on integrated comms campaigns, creative production, brand strategy and planning. In 2017, Mike also launched “Tokyo 20XX”, an award-winning cultural insights specialism, and has presented at numerous industry conferences about culture marketing and cultural insights. Mike holds an undergraduate degree in Japanese from the School of Oriental and African Studies (SOAS) in London, and a master’s degree in sociology from Sophia University (Tokyo).
Mariana Reis

ADVERTISING

Mariana Reis

Course
Art Direction
Subject
Advertising: Concept to Content
Mariana started working as a graphic designer with a focus on branding. But later realized that advertising was really what made her tick. She joined Fuel/Havas Lisbon to become an art director. After winning a couple of young creative competitions – Young Lions and Eurobest – the doors to the international market opened. Now she is an art director working and living in Paris.
Ogilvy Paris gave her the opportunity to work for global beasts such as Dove, IBM, Milka, Philadelphia, and Perrier, to name a few. In 2020 she was featured in the Next Creative Leaders list from The One Club and the 3% Conference. She also won a gold for her side project – The Forgotten Ones – on the Side Show Awards and was the portfolio of the month, for the second time, on The Invisible Creatives platform. And this year she was nominated by Joe Sciarrotta to be part of the Creative LIAisons.
Aste Gutiérrez

PORTFOLIO

Aste Gutiérrez

Course
Creative Idea
Subject
Creative the Brand Solution
Currently at Droga5.
Prior: CD for Facebook and Nissan at TBWA\Chiat\Day NY.
Nike CD at BBH.
Head of Creative and Executive Leadership at Fred & Farid.
CD for Bud and Brand Jordan at AKQA.
Notable work includes the Nike Unlimited Stadium, Nike Hyper Court, Smart TXTBKS among others.
Recognition includes Golds or Grands Prix at virtually every show.
Passionate about helping young creatives get their big shot, as so many once did for me.
Hard at work trying to break the bamboo ceiling.
Residing in Brooklyn with my brilliant account director wife and our way-too-smart-for-us three year old daughter.
Hyun Seo Yoo

PORTFOLIO

Hyun Seo Yoo

Course
Award Winning Know-how
Subject
Award-winning know-how and creative study
Born in Korea, honed in New York, and now based in Dubai, Hyun Seo Yoo is a Senior Creative (Art & Design) and dog lover at TikTok Creative Lab METAP.
She spent most of her career working in advertising agencies, including JWT New York, Memac Ogilvy and Impact BBDO Dubai before landing in tech. Her work has spanned multiple countries and regions for many major brands including MARS, IKEA, Amazon, Volkswagen and more. She has picked up numerous awards at regional and international shows including Cannes Lions, One Show, Dubai Lynx. Her work has also been featured in various books and publications including Lürzer’s Archive, Campaign Magazine and, most recently, the Communication Arts Advertising Annual 2020.
Jason Velasquez Burayag

PORTFOLIO

Jason Velasquez Burayag

Course
Award Winning Know-how
Subject
Award-winning know-how and creative study
Born and raised in Dubai, Jason is a writer with 10 years of experience in the industry, playing every conceivable role from client-side marketer to agency-side writer and everything in between. Jason built most of his career in the BBDO network, starting in the creatively-acclaimed BBDO Guerrero Manila office before moving to Publicis JimenezBasic and finally flying back home to Dubai to join IMPACT BBDO.
In 2014, he represented the Philippines as a Young Lion at Cannes Lions. His work has also been recognized at the Caples, Effies, MENA Digital Awards, Asia Pacific AdFest, Ad Stars, Kidlat Awards, Boomerang Awards, Tinta Awards, and on his mom’s refrigerator.
He’s most (in)famous for asking Morgan Freeman to make cat noises for a YouTube pre-roll ad, coming up with a campaign to sell a cardboard box, and embarrassing himself in front of a TV showrunner and a room full of writers. One of those things is a lie.

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