Invisible Ad, Good Ad, and the Great Ad

This course is designed for the ones who want to join the advertising industry as creative professionals, what is the mindset should an adman possess?  The essence of an adman is to enhance advertising craftsmanship and elevates the standards of creative outcomes. Ultimately, my purpose is to unleash the creative potential of future talents. Everything I share in this course is based on what I wish someone had told me when I first joined the advertising industry.

Develop Creative Concepts. Tell Engaging Stories. Repeat.

Great stories run wild in the open, waiting for someone to find them and give them meaning. But how to do it? Alex Mota, Head of Creative and Strategy at one of the biggest and most renowned Brazilian sports marketing agencies, learned lessons, found shortcuts, and acquired precious experiences in his 16 years working for multinational companies and ad agencies (big football clubs and federations, too) in Brazil, Qatar, the UAE, China, Argentina, and Portugal. He’ll teach where and how to find great stories, how to develop creative concepts based on them, and then how to tell these stories effectively and engagingly.

Mastering Modern Marketing: Strategies for Success

Advanced Marketing Strategies is a 10-session curriculum designed for marketing students and professionals. It covers key marketing topics such as branding, consumer behavior, content marketing, research, product launches, media use, CSR, and performance marketing. Optional sessions explore emerging trends.